Doctoral Degree in Philosophy

With Certificate of Graduation for Doctorate Study

Nanjing University

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Gender:Male
Business Address:College of Economics and Management Room1014

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What Makes a Successful Cause-Related Marketing? Marketing Effects, Influential Factors and Underlying Mechanisms

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Journal:Nanjing Business Review [in Chinese]
Indexed by:Journal paper
Volume:54
Page Number:167-199
Translation or Not:no
Co-author:Dickson Tok
Correspondence Author:Xing-Yu (Marcos) Chu,Xi Chen