Dickson现为南京航空航天大学经济与管理学院工商管理系副教授(2022-至今)，获南京大学市场营销学博士(2022)、台湾中山大学企业管理硕士(2018)、台湾中山大学英语文学学士(2016)。

        Dickson主要研究方向为消费者行为，主要研究兴趣包括：消费者心理、消费者决策、广告研究、食品营销、亲社会行为等。研究成果发表于Tourism Management、Psychology & Marketing、Journal of Business Research、European Journal of Marketing、《外国经济与管理》、《南大商学评论》等国际和国内期刊。论文多次参与ACR、AMA、SCP、JMS等国际及国内重要的营销研讨会。担任期刊及会议匿名审稿人，如：Journal of Advertising、ACR、AMA、SCP、EMAC、AAA。获得2022年Journal of Advertising杰出学生审稿人奖、2021年美国广告学会年会(AAA)最佳学生论文荣誉奖、2021年美国营销学会(AMA HigherEd SIG)博士生奖金、2021年中国市场营销国际学术年会(CMIC)最佳学生论文奖。

        Dickson is an associate professor of marketing at Nanjing University of Aeronautics and Astronautics. He received his Ph.D. in Marketing from Nanjing University (2022), master’s degree (2018) and bachelor’s degree (2016) from National Sun Yat-Sen University (Taiwan).

        Dickson specializes in consumer behavior. His research focuses on consumer psychology, consumers decision-making, advertising research, food marketing, and prosocial behavior. His research has been published on journals, such as the Tourism Management, Psychology & Marketing, Journal of Business Research, and European Journal of Marketing, and has been presented at numerous conferences, such as ACR, AMA, SCP, and JMS. He serves as an ad-hoc reviewer for journals and conferences, such as Journal of Advertising, ACR, AMA, SCP, EMAC, and AAA. And he received the Outstanding JA Student Reviewer Award in 2022, AAA Honorable Mention of Best Student Paper Award in 2021, AMA HigherEd SIG Doctoral Student Grants in 2021, and the China Marketing International Conference (CMIC) Best Student Paper Award in 2021.

发表PUBLICATIONS

Journal Articles (*Corresponding author)

● Dickson Tok, Yunhui Huang, and Lu Yang* (2024), “ “Feel the Green”: How a Handwritten Typeface Affects Tourists' Responses to Green Tourism Products and Services,” Tourism Management, 104, 104920. (ABS 4)

● Xing-Yu (Marcos) Chu, Dickson Tok*, Xiaoyu Zhou*, and Xi Chen* (2023), “ How Companies Use Typeface Design to Engage Consumers in Charitable Activities,” Psychology & Marketing, 40(1), 107-123. (ABS 3)

● Dickson Tok, Xi Chen, and Xing-Yu (Marcos) Chu (2021), “ “I Want It! Can I Get It?” How Product-Model Spatial Distance and Ad Appeal Affect Product Evaluations,” Journal of Business Research, 135, 454-463. (ABS 3)

● Chun-Tuan Chang, Dickson Tok, Xing-Yu (Marcos) Chu, Yu-Kang Lee, and Shr-Chi Wang (2021), “Does ‘Hot’ Lead to ‘Not So Hot?’” European Journal of Marketing, 55(5), 1313-1338. (ABS3)

中文期刊(*通讯作者)

● 初星宇, 唐刘露, Dickson Tok*, 黄韫慧 (2022), “广告动态感的营销效果及其影响因素和作用机制,” 外国经济与管理, 44(10), 99-111. 【被中国人民大学书报资料中心复印报刊资料F513《市场营销(下半月·理论版)》2023年第03期全文转载】

● 李瑶, 徐慧敏, Dickson Tok*, 初星宇* (2021), “诉说手写——营销领域中手写字体的影响研究综述,” 南大商学评论, 56, 143-155.

● 桂俊杰, Dickson Tok, 初星宇, 陈曦 (2021), “慈善营销何以成功?——从消费者行为视角探讨慈善营销效果、影响因素及其作用机制,” 南大商学评论, 54, 167-199.

教学方向TEACHING AREA

●管理实验(本科)(Management Experiment; Undergraduate)

●企业管理概论(本科)(Introduction to Business Management; Undergraduate)

科研项目GRANTS

●主持人,2024-2026,“你拖延了吗? 拖延提醒对消费者购买过程的溢出影响: 基于消费应对策略视角,” 国家自然科学基金,青年科学基金项目(72302114), 30万元.Principal Investigator, 2024-2026, “Do You Procrastinate? The Spillover Effect of Procrastination Reminder on Consumers Buying Process: Based on Consumption Coping Strategies,” Young Scientists Fund, National Natural Science Foundation of China (72302114), RMB 300,000.

●主持人,2022-2024,“字体设计与消费者行为研究,” 南京航空航天大学,引进人才科研启动基金(90YAH22076), 6万元.Principal Investigator, 2022-2024, “Typeface Design and Consumer Behavior Research,” Startup Grant, NUAA (90YAH22076), RMB 60,000.