南京航空航天大学主页平台管理系统 Dickson Tok--Home--Publications

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Doctoral Degree in Philosophy

With Certificate of Graduation for Doctorate Study

Nanjing University

Personal Information

Gender:Male
Business Address:College of Economics and Management Room1014

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Home > Scientific Research > Publications

Xing-Yu (Marcos) Chu,Dickson Tok,Xiaoyu Zhou,Xi Chen.How Companies Use Typeface Design to Engage Consumers in Charitable Activities:Psychology & Marketing,40(1):107-123. [ABS 3]
2022-09-30
Dickson Tok,Xi Chen,Xing-Yu (Marcos) Chu."I Want It! Can I Get It?" How product-model spatial distance and ad appeal affect product evalua...:Journal of Business Research,135:454-463. [ABS 3]
2022-09-30
Chun-Tuan Chang,Xing-Yu (Marcos) Chu,Dickson Tok,Yu-Kang Lee,Shr-Chi Wang.Does 'Hot' Lead to 'Not So Hot?':European Journal of Marketing,55(5):1313-1337. [ABS 3]
2022-09-30
Xing-Yu (Marcos) Chu,Dickson Tok,Liulu Tang,Yunhui Huang.Actual Dynamic and Implied Dynamic: Understand Marketing Effects, Influential Factors and Mechani...:Foreign Economics & Management [in Chinese],44(10):99-111.
2022-09-30
Yao Li,Dickson Tok,Xing-Yu (Marcos) Chu,Huimin Xu.What Does Handwriting Say? The Effect of Handwriting Typeface Design on Consumer Behaviors: A Mar...:Nanjing Business Review [in Chinese],56:143-155
2022-09-30
Junjie Gui,Xing-Yu (Marcos) Chu,Xi Chen,Dickson Tok.What Makes a Successful Cause-Related Marketing? Marketing Effects, Influential Factors and Under...:Nanjing Business Review [in Chinese],54:167-199
2022-09-30

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