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What Does Handwriting Say? The Effect of Handwriting Typeface Design on Consumer Behaviors: A Marketing Perspective

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Journal:Nanjing Business Review [in Chinese]
Indexed by:Journal paper
Volume:56
Page Number:143-155
Translation or Not:no
Included Journals:CSSCI
Co-author:Huimin Xu
Correspondence Author:Dickson Tok,Xing-Yu (Marcos) Chu

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What Does Handwriting Say? The Effect of Handwriting Typeface Design on Consumer Behaviors: A Marketing Perspective