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个人信息Personal Information
讲师 硕士生导师
招生学科专业：
企业管理 -- 【招收硕士研究生】 -- 经济与管理学院
毕业院校：格拉茨大学
学位：博士学位
所在单位：经济与管理学院
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- 大数据营销，数字营销，网络平台消费，用户生成内容，顾客学习/顾客教育
- .Understanding the sequential interdependence of mobile app adoption within and across categories:International Journal of Research in Marketing (ABS 4)
- .Why do customers want to learn: Antecedents and outcomes of customer learning:European Journal of Marketing (ABS 3)
- .Pulling back the curtain”: Company tours as a customer education tool and effects on pro-brand behaviors:Journal of Consumer Behaviour (SSCI, ABS 2)
- .Does educating customers create positive word of mouth?:Journal of Retailing and Consumer Services (SSCI, JCR Q1)
- .短视频广告与消费者购买意愿: 基于S-O-R理论的研究:信息系统学报
- .Using customer education to boost positive word of mouth:American Marketing Association (AMA) Summer Conference Proceedings 2021