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个人信息Personal Information
讲师 硕士生导师
招生学科专业：
企业管理 -- 【招收硕士研究生】 -- 经济与管理学院
毕业院校：格拉茨大学
学位：博士学位
所在单位：经济与管理学院
电子邮箱：
扫描关注
- [1].Understanding the sequential interdependence of mobile app adoption within and across categories:International Journal of Research in Marketing (ABS 4)
- [2].Why do customers want to learn: Antecedents and outcomes of customer learning:European Journal of Marketing (ABS 3)
- [3].Pulling back the curtain”: Company tours as a customer education tool and effects on pro-brand b...:Journal of Consumer Behaviour (SSCI, ABS 2)
- [4].Does educating customers create positive word of mouth?:Journal of Retailing and Consumer Services (SSCI, JCR Q1)
- [5].短视频广告与消费者购买意愿: 基于S-O-R理论的研究:信息系统学报
- [6].Using customer education to boost positive word of mouth:American Marketing Association (AMA) Summer Conference Proceedings 2021
- [7].You are kicked out of the room now!”: The impact of social exclusion on user-generated content i...:merican Marketing Association (AMA) Summer Conference Proceedings 2021
- [8].Find the customers who want to learn – Antecedents of customer learning:American Marketing Association (AMA) Summer Conference 2020
- [9].Opening the curtain: Company-guided tours as a customer education tool:American Marketing Association (AMA) Winter Conference 2020
- [10].Forgot to go home when you are shopping in stores? A study of consumers’ flow experience at the ...:25th Recent Advances in Retailing & Services Science Conference
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