Title of Paper:Is creative description always effective in purchase intention? The construal level theory as moderating effect

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DOI number:10.3389/fpsyg.2021.619340

Journal:Frontiers in Psychology

Discipline:Management Science

Document Type:J

Volume:12

Page Number:619340

Translation or Not:no

Date of Publication:2021-07-05

Included Journals:SSCI

Co-author:He Zhang

Correspondence Author:Jingbo Shao