Title of Paper:When and why vivid description is effective: The role of message involvement and utilitarian attitude

Hits:

DOI number:10.1007/s12144-019-00404-9

Journal:Current Psychology

Discipline:Management Science

Document Type:J

Volume:40

Issue:10

Page Number:4811-4824

Translation or Not:no

Date of Publication:2019-08-23

Included Journals:SSCI

Co-author:Jingbo Shao