location: Current position: Home >> Scientific Research >> Paper Publications

Find the customers who want to learn – Antecedents of customer learning

Hits:

Title of Paper:Find the customers who want to learn – Antecedents of customer learning

Journal:American Marketing Association (AMA) Summer Conference 2020

Translation or Not:no

Pre One:You are kicked out of the room now!”: The impact of social exclusion on user-generated content in online communities

Next One:Opening the curtain: Company-guided tours as a customer education tool