Current position: Home >> Scientific Research

孙晓池

Personal Information

Lecturer Supervisor of Master's Candidates

Scientific Research

No content

Paper Publications More>>

Understanding the sequential interdependence of mobile app adoption within and across categories.International Journal of Research in Marketing (ABS 4)
Why do customers want to learn: Antecedents and outcomes of customer learning.European Journal of Marketing (ABS 3)
Pulling back the curtain”: Company tours as a customer education tool and effects on pro-brand behaviors.Journal of Consumer Behaviour (SSCI, ABS 2)
Does educating customers create positive word of mouth?.Journal of Retailing and Consumer Services (SSCI, JCR Q1)
短视频广告与消费者购买意愿: 基于S-O-R理论的研究.信息系统学报
Using customer education to boost positive word of mouth.American Marketing Association (AMA) Summer Conference Proceedings 2021

No content

Published Books

《消费者行为学—关注个体与组织的购买行为》，北京大学出版社，2020

Research Projects