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基于多元Probit模型的移动互联网用户全网APP采纳模式及动态演化规律研究，中央高校基本科研业务费青年科技创新基金
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电商平台数字消费贷：顾客采纳动机与消费模式塑造，国家自然科学基金青年项目
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顾客绿色消费行为的理论机制与实践策略研究
