南京航空航天大学主页平台管理系统宋连莲--中文主页--科学研究

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宋连莲 ( 教授 ) 赞
的个人主页 http://faculty.nuaa.edu.cn/songlianlian/zh_CN/index.htm
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科学研究当前位置: 中文主页 >> 科学研究

大数据营销、渠道管理

宋连莲.Consumers can learn and can forget e Modeling the dynamic decision procedure when watching TV.Journal of Management Science and Engineering.2020
宋连莲.Entrepreneurship Measurement and Comparison: Holistic Acceptability Global Entrepreneurship Index.Journal of Systems Science and Complexity.2020
宋连莲.Converting people-meter data from per-minute to per-second analysis: a statistical model offers a closer look at TV ad avoidance and effectiveness.Journal of Advertising Research.2019
宋连莲.Click behavior and link prioritization: Multiple demand theory application for web improvement.J. Assoc. Soc. Inf. Sci. Technol..2019
宋连莲.Television audience can learn and can forget—Modeling the audience’s dynamic decision procedure.marketing strategy in the sharing economy: localization and globalization.2017
宋连莲.Prioritizing the Links on the Homepage: Evidence from a University Website.Proceedings of 2017 International Conference on E-commerce and Contemporary Economic Development.2017

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