Title of Paper:Leadership internal communication and employee creativity; role of symmetrical communication, employee advocacy and proactive personality

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Affiliation of Author(s):Nanjing University of Aeronautics and Astronautics, College of Economics and Management

Journal:Global Knowledge, Memory and Communication

Key Words:Employee creativity; Proactive personality; Employee advocacy; CEO relational communication; Managerial supportive communication; Symmetric internal communication

Abstract:Purpose – This study aims to examine the relationship between managerial supportive communication, CEO relational communication and symmetrical internal communication. It specifically investigates the mediating role of symmetrical internal communication and employee advocacy, as well as the moderating influence of proactive personality on the link between employee advocacy and employee creativity.
Design/methodology/approach – A survey was conducted involving 290 full-time employees, and a Partial Least Square Structural Equation Modeling (PLS-SEM) statistical approach was used to assess the proposed relationships.
Findings – Both managerial supportive communication and CEO relational communication were found to be positively associated with symmetrical internal communication. Furthermore, results indicated that symmetrical internal communication and employee advocacy acted as strong mediators in the hypothesized relationships. Notably, the study also found that the impact of employee advocacy on employee creativity was significantly amplified in cases where employees exhibited a higher degree of proactive personality.

Translation or Not:no

Co-author:Chuanmin Mi,Muhammad Umair Ashraf,Md Shamimul Islam