Affiliation of Author(s):经济与管理学院
Journal:JOURNAL OF GREY SYSTEM
Key Words:Crowdsourcing Share Coefficient Principal-agent Theory Fairness Preference Profit Distribution
Abstract:With the development of the internet, new technologies online payment system and changes in work structure that enable and demand flexible working patterns have driven the moving to a new form of internet-enabled labor exchange called Crowdsourcing. The traditional principal-agent model is based on the purely self-interest of the agent. In this paper, the fairness preference is incorporated into the model. The sponsor and the value creators are analyzed as a system. The fairness preference of the creators are considered to analyze the effect of fairness preference on profit distribution, the study shows that the share coefficient and the fairness preference sharing coefficient of the participants in the fixed-payers task are affected, and increasing the transparency of the information can increase the effort level of the creators and increase the profit of the sponsor.
ISSN No.:0957-3720
Translation or Not:no
Date of Publication:2018-01-01
Co-author:Cao, Huijuan
Correspondence Author:YanfengCHU
Date of Publication:2018-01-01