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所属单位：经济与管理学院

发表刊物：Kongzhi yu Juece Control Decis

摘要：The retailer's stocking model in the presence of heterogeneous strategy consumers is studied by using the two-stage decision-making method based on target consumer orientation. Assuming that the heterogeneous strategic consumers' valuation is stochastic, some conclusions are obtained through solving and simulating the stocking model, such as 1) the consumers' average willingness to pay has an impact on the range of retailer' target consumers, 2) the quantity of target consumers is positively affected by the consumers' average willingness to pay and the clearance price, and is negatively affected by the degree of consumer heterogeneity and the product cost, 3) when the consumers' average willingness to pay is small or heterogeneity is large, the retailer can earn more profit comparing to the circumstance where the consumers are homogeneous. The consumers' heterogeneity is beneficial to the retailer. © 2017, Editorial Office of Control and Decision. All right reserved.

ISSN号：1001-0920

是否译文：否

发表时间：2017-08-01

合写作者：Wang, Dan-Dan

通讯作者：吴和成