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Converting people-meter data from per-minute to per-second analysis: a statistical model offers a closer look at TV ad avoidance and effectiveness

Date of Publication:2019-03-01 Hits:

Affiliation of Author(s):经济与管理学院
Journal:Journal of Advertising Research
Translation or Not:no
Date of Publication:2019-03-01
Co-author:Peng Zhou,Geoffrey Tso,Hing-Po Lo
Correspondence Author:Song Lianlian

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Converting people-meter data from per-minute to per-second analysis: a statistical model offers a closer look at TV ad avoidance and effectiveness