标题:
Evolutionary Game Analysis of Online Travel Agency and Hotels' Pricing Strategy
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所属单位:
经济与管理学院
发表刊物:
PROCEEDINGS OF 2017 IEEE INTERNATIONAL CONFERENCE ON GREY SYSTEMS AND INTELLIGENT SERVICES (GSIS)
关键字:
online travel agency hotel pricing strategy evolutionary game theory
摘要:
This paper built a local tourism supply chain by taking the accommodation services as an example based on the present situation of the online travel industry, and described the co-opetition relationship between online travel agency and hotels in detail. In order to explore the coordination mechanism considering longitudinal and horizontal co-opetition relationship between online travel agency and hotels, two basic models for the longitudinal competition and cooperation relationship were first built. Then, by adding horizontal competition between hotels, we established the evolutionary game, and discussed the ESS in different situations. At last, we provided a numerical analysis to illustrate the rationality and efficiency of the model, and made some suggestions for online travel agency according to the result.
是否译文:
否
发表时间:
2017-01-01
合写作者:
Yao, Yehui,Xu, Lanjing
通讯作者:
李珊
发表时间:
2017-01-01