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所属单位：经济与管理学院
发表刊物：JOURNAL OF SYSTEMS SCIENCE AND SYSTEMS ENGINEERING
关键字：Hierarchical Graph Model Airbus and Boeing stability results strategic resolutions
摘要：A duo hierarchical graph model for conflict resolution is developed to investigate market competition between Airbus and Boeing over aircraft sales in the Asia Pacific region. The duo hierarchical graph model, a significant extension of the graph model for conflict resolution methodology, contains two common decision makers, who take part in two related subconflicts, as well as local decision makers, who participate in only one subconflict. New stability definitions are proposed to describe forms of sanction unique to the hierarchical model. The interrelationships between stabilities in the overall graph model and in the two local models are investigated. Then the duo hierarchical graph model is applied to the competition between Airbus and Boeing in both the wide and narrow body markets in the Asia-Pacific region. The two types of Asian airlines have different operating strategies, so that the two markets constitute sub-competitions that can be modelled naturally using the duo hierarchical graph model. The stability results indicate a resolution for all decision makers that implies marketing strategies for the aircraft manufacturers and guidelines for aircraft purchase by the airlines. Thus, this model provides decision makers with a comprehensive understanding of the dynamics of the competition and guidance in identifying beneficial actions.
ISSN号：1004-3756
是否译文：否
发表时间：2017-12-01
合写作者：Hipel, Keith W.,Kilgour, D. Marc
通讯作者：何沙玮