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Actual Dynamic and Implied Dynamic: Understand Marketing Effects, Influential Factors and Mechanisms of Ad Dynamism from a Visual Marketing Perspective

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Journal:Foreign Economics & Management [in Chinese]
Indexed by:Journal paper
Volume:44
Issue:10
Page Number:99-111.
Translation or Not:no
Included Journals:CSSCI
Co-author:Liulu Tang,Yunhui Huang
Correspondence Author:Dickson Tok

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Actual Dynamic and Implied Dynamic: Understand Marketing Effects, Influential Factors and Mechanisms of Ad Dynamism from a Visual Marketing Perspective